1) Qualify Leads with Multiple-Choice Questions
Chatbots are fantastic at qualifying leads because they greet website visitors with a friendly question. The best way to qualify leads with a chatbot is to as an open-ended question like "Hello! Can the McLawyer & Attornister team do for you today?". Then give your leads some reasonable options to choose from. A useful collection might be:
- "Yes, I need help with my case."
- "I've just been in an accident. Can you help me?"
- "I've just been charged with a crime. Can you help me?"
- "I need a legal consultation"
- "Yes, I have some questions"
- "Yes, I'm here to read your blog"
- "No thanks. I'm just browsing"
2) Provide Answers to Common Questions
Many people come to legal websites to do research about their case or situation before they make any decisions. It's even easier of a legal expert can answer their questions or point them toward the right information. While your chatbot is no lawyer, you can 'teach' it to respond to certain keywords in user questions with standard answers or links to useful information.
For example, if a visitor to your legal website asks the chatbot "What is the maximum jail time for grand larceny?", the chatbot could either have that answer ready in a reference table or give the asker a link to your grand larceny information page.
3) Connect Potential Clients with a Human Assistant
Finally, your chatbot can even be used to connect website visitors who need real help to a human assistant. This can happen in one of three ways. The chatbot can fail to understand a question, then alert your real human chat support. Much like defaulting to the operator in a phone tree. Second, the chatbot can respond to common requests from the users like "Let me talk to a human" or "Can I ask a real person?"
Third, you can give the chatbot a multiple-choice option at the beginning (or a button in the interface) that will allow users to automatically ask to speak to a real human assistant. And through this, you can offer live legal advice without asking someone to monitor every single website visitor.
Related: Chatbot Use Cases in Industries