The Semantic Web is a way of putting structured information into Web pages, so that software can extract specific information without resorting to data mining and guessing. The semantic information may overlap with the content which is visible to the user, or it may be separate. It uses the Resource Description Framework (RDF) to characterize […]
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Facebook Messenger advertising provides content marketers the opportunity to engage audiences within the messenger app. Messenger ads are created through the ads manager platform and can utilize the same creative as other ads running throughout Facebook and Instagram. When is Facebook Messenger Advertising Suitable? Like all marketing strategies, Facebook Messenger ads best serve a specific
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Consumers are a little tired of inbound marketing. To be more specific, they’re tired of the kind of inbound marketing that has gotten repetitive and mechanic. You can’t blame them. Legions of marketers have been marching to the beat of Hubspot for years now. Consumers have learned the drill. They’re ready for a fresh approach,
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According to a global study in 2017, over 32% of executives have already implemented artificial intelligence in customer service applications within their companies, and 62% believe that conversational interfaces for customer support will be the most transformative innovation in the next five years. It’s no wonder that businesses are so enthusiastic. Widespread adoption of AI
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”Alexa, what was the score of the Manchester United game yesterday?” If you’ve ever asked a question like that of your personal assistant device (such as Amazon Echo or Google Home), you are already enjoying the fruits of the deep learning revolution. As Ralf Herbrich, Director of Machine Learning & Managing Director of Amazon Development
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WHY YOU NEED A CHAT SERVICE ON YOUR WEBSITE AIf you operate an ecommerce website, SaaS or any kind of business online, you need a chat service on your website today. Aссоrdіng tо a ѕtudу соmmіѕѕіоnеd bу LіvеPеrѕоn аnd соnduсtеd bу Lоudhоuѕе, е-commerce buуеrѕ dеmаnd some kind of live аѕѕіѕtаnсе durіng thеіr рurсhаѕing process. Here
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Eliza was one of the first chatbot implementations. Joseph Weizenbaum created it at MIT in the mid-1960s. The original version was in MAD-Slip, a list processing extension to the MAD programming language, but it has been ported to many languages. It’s best known in combination with the DOCTOR script, which simulates a psychotherapist. Weizenbaum’s original
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A net promoter score (NPS) is a measurement of what percentage of your customers are loyal to your brand compared to what percentage will likely advise other potential customers to take their business elsewhere. An NPS is calculated with a 0–10 scale; customers are asked a question along the lines of: ’how likely are you to
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Chatbotteissa tietoturva on olennaista, samoin kuin muissa upotteissa. Ticketmasterin luottokorttitietoja varastettiin äskettäin chatbot-upotteen kautta. Chatbottia (ja upotteita) käyttöönotettaessa kannattaakin varmistaa miten tietoturva on huomioitu kehitysprosessissa. Ihan nopea homma tietoturvasta huolehtiminen ei ole. Tietoturvallisen prosessin määrittely ja toimintatapojen muutos vaati meiltä noin vuoden. Toisaalta toimitaan juurikin Upotteiden ja chatbottien maailmassa, jossa on huomioitavana paljon tietoturvaan vaikuttavia
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