How Changes in Consumer Behavior in the 2010s Has Shaped the Business World
“Today’s consumers are more enlightened and empowered than ever. And they are placing ever-greater demands on their retailers to either “get it right” or lose their business.” – Kali Klena, IBM Global Retail Lead Today’s savvy consumers contrast sharply from yesterday’s shoppers. They are confident, industrious, and technologically astute, and expect businesses to exhibit …
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