Insights

Customer Journey, Touchpoints and Chatbots When Booking Services

Conversational Marketing, Insights /

Customers generally tend to use online searches to book services. This may include anything from holidays, events, appointments, and courses to personal services. In the same way, products are searched for and purchased online. These are the ‘Moments of Truth’ in discovering everything that’s involved in the customer journey, aiming to improve service quality right …

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What is a chatbot? – Introduction to chatbots 2019

Insights, Tech /

Communication technology is progressing very fast. And today, most people prefer to connect through either text messages or messaging applications. To make life more convenient, organizations and industries are advancing communications by developing and investing in chatbots. Chatbots are computer-programmed services that can interact like humans through a chat interface, both textually and auditorily. Also …

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How to Write Chatdown Markup

Insights /

Chatdown is an extension of the Markdown language for generating mock chatbot transcripts. Here’s a simple example of a .chat source file: users=Tester bot=SuperBot bot: Welcome to SuperBot! user: Hello, SuperBot! What can you do? bot: I can help with many problems… The transcript will replace “user” and “bot” with “Tester” and “SuperBot” respectively. A …

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Instant messaging apps

Insights /

Messaging apps are a popular way for chatbots to communicate. They don’t require creating a new Web page or application. The developers simply create conversational abilities and connect them to the app’s API. Some messaging APIs provide additional developer aids, such as message templates and natural language processing. Users give messaging apps some identifying information, …

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Lead Generation with Chatbots

Insights /

Chatbots have proven to be a golden source for lead generation and qualification. How to get users for a lead gen chatbot? There are a few things you can do to tweak your chatbots so that they increase lead generation. Engage with Each Visitor Just like a good bartender knows that engaging with their customers …

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Chatbots and Conversational UI for Futuristic Service and Conversational Search

Insights /

So far, we’ve had to learn to interact with computers on their terms and limitations. To make as precise online search as possible we are required to know the optimal keywords, and still, we get millions of search results that we have to choose from. However, now with the emergence of conversational search and AI …

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Chatbots in the gaming industry

Insights /

The gaming industry has been booming for a while already. We are now seeing an increase in casual gaming across a variety of media and different platforms. The industry has reached massive revenues of $108.4 billion in 2017, with mobile games as its most significant sector, generating $59.2bn. The quality of games has obviously made …

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Why Influencers Should Utilize Chatbots in Their Influencer Marketing Campaigns?

Insights /

As we know, chatbot technology has already been utilized by many brands, in their marketing efforts. Along with the rise of social media, the influencer marketing has taken huge leaps in its popularity. It has become the new hot trend among YouTubers and other internet celebrities around the world. In this article, I explain the …

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